AD FOR
FFP2 Mask

2023

VIDEO ad

PRODUCT VIZ

<intro>

↓ Still frames from the Video Ad:

↓ Selection of Clean Renders for Product Site + Packaging:

/ / Project Context

A distributor for respirators, hired me to produce a CGI commercial and product images for one of their FFP2 mask, in order to be used on packaging, online stores, ads etc.

During the 2-month period, we held weekly deep-dive meetings and kept communication fluid through a steady stream of emails, fine-tuning every element to align with their vision.

The final product was a bold and visually intense campaign, that captures the attention and imagination of their audience.
‍

//Project Info
‍
data = {
    "date": "2022-05"
    "type": "commercial project"
     "contributor": "Benno Schulze"
    "category": [
        "AD",
        "PRODUCT RENDER",
    ]
}
‍

<INSIGHT>

Due to complexity and performance limitations, the majority of the project's content is not available on mobile.

Curious? Check out the full page on tablet or desktop devices!
‍

↓ A small selection:

Go back to Top ↑

Excerpt from the work in progress material, showcasing the steady improvement of quality and animations.
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    "enabledSoftware": [
        "Cinema 4D.exe",
        "Redshift",
        "AfterEffects.exe",
        "TopazVideoAI.exe"
    ],
}

Note: Nearly all of the project insights shown in the video can also be seen as singular images / videos below. This only excludes numerous iterations of the animation and camera movement, those are not covered in the section below.

/ / Material + Light

↓ first test for the filtering fabric:

↓ test material for the nose adjustment clip

↓ concept to visualize aerosols being repelled by the mask:

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

↓ different variants of visible light sources, this idea was discharged in order to keep focus on the mask:

↓ test to inlude small hair fibres on the mask, this was removed to obtain a cleaner, more sterile look:

/ / SSS + Modeling

↓ visualizing subsurface scattering working, backlight being more ore less bright depending on the fabric thickness:

↓ modeled mask, high level of detail on the edges – appearing from melting together the different layers – is needed for the subsurface scattering

↓ starting to fold the mask into shape:

↓ added nose clip, visible due to subsurface scattering:

↓ test animation for bending the nose clip:

↓ fine tuning on the model, especially on the middle seam. Subsurface scattering is making some issues as the model is colliding with itself on some points, creating dark artefacts.