AD FOR FFP2 MASK
Original Project Date: May 2022
Article Last updated: Okt 2022
:_intro
/ / Project Context
A distributor for respirators, hired me to produce a CGI commercial and product images for their FFP2 mask model.
During the 2-month period, we held weekly deep-dive meetings and kept communication fluid through a steady stream of emails, fine-tuning every element to align with their vision.
The final product was a bold and visually intense campaign, that captures the attention and imagination of their audience.
{
"category": [
"COMMERCIAL",
"PROCUCT RENDER",
]
}
{
"enabledSoftware": [
"Cinema 4D.exe"
"Redshift"
"AfterEffects.exe",
"TopazVideoAI.exe",
],
}
:_INSIGHT
Excerpt from the work in progress material. It´s showing the developement, testing and canceling of different approaches and ideas. A lot of those were shared and discussed about during calls with my contact person.
↓ first test for the filtering fabric
↓ test material for the nose adjustment clip
↓ concept to visualize aerosols being repelled by the mask
↓ different variants of visible light sources, this idea was discharged in order to keep focus on the mask
↓ test to inlude small hair fibres on the mask, this was removed to obtain a cleaner, more sterile look
↓ visualizing subsurface scattering working, backlight being more ore less bright depending on the fabric thickness
↓ modeled mask, extreme detail on the edges – appearing from melting together the different layers – is needed for the subsurface scattering
↓ starting to fold the mask into shape
↓ added nose clip, visible due to subsurface scattering
↓ test animation for bending the nose clip
↓ fine tuning on the model, especially on the middle seam. Subsurface scattering is making some issues as the model is colliding with
itself on some points, creating dark artefacts.
itself on some points, creating dark artefacts.
↓ testing the model with scenic lighting
↓ further developement on the fabric material layering together different types of noise and surface maps
↓ creating the innerlaying material varieties
↓ animation test for taking apart the inner layers
↓ test to inclue some kind of "wind" effect
↓ the finished video ad
