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AMP

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↑ Act / Event Announcement Teaser for AMP Muenster - March Edition.

Track: S2S by The Chronics (unreleased) @linktr.ee

"We are like islands in the sea, separate on the surface but connected in the deep."

- Anne Morrow Lindbergh

/ / Project Context

AMP, a prominent nightclub for electronic music in Muenster, commissioned me to create a short, visually striking teaser video (under 30 seconds), featuring the upcoming month's lineup and dates.

A unveiling of the the acts, dates and events for the upcoming month.

I was given a rough outline for art direction with moodboard examples during a briefing session. The only set requirements were the length, aspect ratio, included information, and music. Apart from these basics, I had wide artistic freedom to experiment with the visual flow, semiotics, and compositing.

//Project Info
‍
data = {
    "date": "2023-03"
    "type": "commercial project"
    "contributor": "Benno Schulze"
‍
    "category": [
        "AD",
        "SOCIAL_MEDIA",
        "ELECTRONIC_MUSIC"
    ]
}
‍

↑[1] Mainstage in AMP. (Picture: Press)

/ / Concept

↑[4] Video still: Acts / events overview.

The club's lighting, atmosphere, and architectural structure are distinctly raw [1], dimly lit only by LED pipes, lined along the ceiling. Strobes and waves of bpm-timed light streaks, create a dynamic and immersive energy. The goal is to translate this unique ambiance into the visual style of the video.
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For the first meeting, i presented 2 different concepts, of which it was quickly decided to focus on the now final idea.
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Floating in a dark, boundless space are rough pieces of stone [2] — each symbolizing an artist. These fragments are drawn towards a central point (the club itself, AMP), where they merge and morph into a single, massive boulder, the event [3].

↓[2] Video still: Free floating stones.

↓[3] Video still: Morphed to a single boulder.

In parallel, 12 glowing LED pipes, symbolizing the months of the year, emerge and drift toward the back of the boulder. They begin to orbit, resembling the motion of an old bank vault unlocking. During this sequence, the acts are revealed, so kind of similar to an opening ceremony or unveiling.

Finally, an essential overview displays the month, complete with the lineup of acts, events, and dates, providing clarity and structure, while keeping interconnected with the CGI content [4].

Excerpt from the work in progress material, showcasing the steady improvement of quality and animations.

data = {
    "enabledSoftware": [
        "Cinema 4D.exe", //main 3D Software
        "AfterEffects.exe", //post edit + composition
    ],
}
‍

/ / Project Context

/ / Concept

/ / Light + Animation

/ / Post-Edit

/ / Rough Storyboard

Contact