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FOR AMP
FOR AMP
Original Project Date: May 2022
Article Last updated: Okt 2022
:_intro
"We are like islands in the sea, separate on the surface but connected in the deep."
- Anne Morrow Lindbergh
/ / Project Context
AMP, a prominent electronic/techno music club in Muenster, commissioned me to create a short, visually striking video (under 30 seconds), featuring the upcoming month's lineup and dates. It was meant to be published on social media in the end of each month, unveiling the acts and events for the upcoming one.
While I was given wide artistic freedom to experiment with the visual flow, the final concept underwent review and feedback during meetings.
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/ / Concept
¹↑ Mainstage in AMP. (Picture: Press)
⁴↑ Video still: Acts / events overview.
The club's lighting, atmosphere, and architectural structure are distinctly raw¹, dimly lit only by LED pipes, lined along the ceiling. Strobes and waves of bpm-timed light streaks, create a dynamic and immersive energy. The goal is to translate this unique ambiance into the visual style of the video.
For the first meeting, i presented 2 different concepts, of which it was quickly decided to focus on the now final idea.
Floating in a dark, boundless space are rough pieces of stone² — each symbolizing an artist. These fragments are drawn towards a central point (the club itself, AMP), where they merge and morph into a single, massive boulder, the event³.
For the first meeting, i presented 2 different concepts, of which it was quickly decided to focus on the now final idea.
Floating in a dark, boundless space are rough pieces of stone² — each symbolizing an artist. These fragments are drawn towards a central point (the club itself, AMP), where they merge and morph into a single, massive boulder, the event³.
²↓ Video still: Free floating stones.
³↓ Video still: Morphed to a single boulder.
In parallel, 12 glowing LED pipes, symbolizing the months of the year, emerge and drift toward the back of the boulder. They begin to orbit, resembling the motion of an old bank vault unlocking. During this sequence, the acts are revealed, so kind of similar to an opening ceremony or unveiling.
Finally, an essential overview displays the month, complete with the lineup of acts, events, and dates, providing clarity and structure, while keeping interconnected with the CGI content⁴.
Finally, an essential overview displays the month, complete with the lineup of acts, events, and dates, providing clarity and structure, while keeping interconnected with the CGI content⁴.
:_INSIGHT
Excerpt from the work in progress material. It is showcasing the steady improvement of quality and animations.
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